Harnessing First-Party Data: Leveraging Data and AI for a Competitive Edge


Leveraging-Data-and-AI-for-a-Competitive-Edge-with-CEO-Rich-Edwards Harnessing First-Party Data: Leveraging Data and AI for a Competitive Edge

In the evolving financial sector landscape, harnessing First-Party Data and leveraging AI for a competitive edge has become more than just a trend; it’s a necessity, without any doubt. Every successful institution today stands on a bedrock of data-driven decisions. How quickly they get these decisions done is vital, enabling the executives to make informed decisions. 

All lies with how organizations can truly unlock the potential of their data that is in different silos. How do first-party data, artificial intelligence, and personalized banking experiences tie into the bigger picture? 

I recently got to speak with Rich Edwards, CEO of Mindspan Systems, to demystify these concepts. His insights, shaped by early experiences with platforms like IBM Watson and rooted in a deep understanding of data strategy, shine a spotlight on the path forward for financial institutions.

Today’s Guest:

Rich Edwards, CEO, Mindspan Systems

What You’ll Learn in This Podcast:

  • Understanding Data’s Role: Learn how the underlying data layer is the backbone for all development in the financial world.
  • Maximizing First-Party Data: Why an organization’s first-party data is its primary asset and how to derive unparalleled value from it.
  • Unstructured Data – The Hidden Goldmine: Every organization possesses vast reserves of unstructured data. How tapping into these overlooked resources can get them ahead of others
  • The Essence of Personalization: In an age where customer-centric approaches reign supreme, discover the strategies to know your customers better and wrap personalized experiences around them.
  • Data-Driven Strategies and Technologies: Gain insights into how financial institutions can differentiate themselves in a regulated industry by harnessing data.
  • Scouting the Right Talent: How do institutions ensure they have the right talent as IT development accelerates? What are the key traits in candidates, and why is in-depth knowledge crucial in this era of short, impactful projects?

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