Jab, Jab, Jab, Right Hook

Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook bought six months back from Amazon but just finished the reading during this weekend. The book is also subtitled “How to tell your story Jab-Jab-Jab-Right-Hook-225x300 Jab, Jab, Jab, Right Hookin a noisy social world”. It explains how brands and individuals should focus on social media with creative and powerful content – that speaks itself. He took number of examples from top brands and critic them how their content really sucks.

few of the takeaways:

Content is the King, but Context is the real ruler

focus on less ‘right-hooking’ and more ‘jabbing’

its all about super-micro content

Story Telling: Brands are using social media as a distribution channel rather than a storytelling channel and story telling resonate to consumer, which is missing even from big brands on social media.

Now head over to Amazon or local bookstore and get your copy of the book. You will find this book to help you how to craft your social media posts and how other brands are doing. happy reading